Nobody reads
your logs.

Your app generated Enter a valid number log lines today.

Your traces created Enter a valid number spans.

Nobody looked at them.

Next time prod breaks, you'll spend 2.3 hours grep-ing through this mess.
Good luck finding that one error in 16.2M events.

You're paying for data
that sits there.

The average team spends $50,000–$200,000/year on observability. Datadog. New Relic. Splunk. Sentry.

That money buys you petabytes of logs, millions of traces, thousands of metrics. It does not buy you understanding.

When production breaks at 3am, you still grep through logs manually. You still ask "what changed?" You still page the one engineer who knows how this service works.

Datadog ingestion (logs + spans) $180,000/yr
Log storage (10TB/month) $24,000/yr
Your time debugging incidents $47,000/yr
Total spent on "visibility" $251,000/yr

Based on your log and span volumes above at $2.50/million events ingested

Tracing will fix it.
No, it won't.

Distributed tracing was supposed to be the answer. Correlate requests across services. See the full picture.

Here's what actually happened:

You instrumented everything. Now you have 50 million spans/day and no idea what's normal.
Your trace waterfall is 200 spans deep. Finding the problem takes longer than fixing it.
Sampling dropped the traces you actually needed. The one failing request? Gone.
Your vendor charges per span. So you sample more. So you see less.

More data ≠ more understanding. You don't need more observability. You need someone—something—to actually look at it.

Observability waste calculator

How much are you spending on data nobody reads?

Be honest. We won't tell your CFO.

Your annual cost of not understanding production

$127,500

Observability spend + engineering time at $150/hr

See how your observability
waste compares.

We're compiling data across hundreds of teams to expose the real cost of observability theater. Add your stack to the dataset.

In return, you'll get:

  • Your cost-per-GB compared to devs on the same stack
  • Which observability tools developers actually use (and regret)
  • The hidden costs you're probably not tracking
Form progress 0/12
Your logs are just as empty.

Reports go out weekly as we hit data thresholds. The more teams, the better the benchmarks.